Size Matters…

Across small, medium, large agencies – the new business playbook is changing. Find out how and benchmark your own performance.

Some questions we’ll be looking to answer together:

• Are small agencies being too cautious?
• How do medium agencies win pitches?
• Stooping to conquer, but at what cost for large agencies?

About the session: You may recall we partner with new business experts jfdi to assist with their ‘jfdi/Opinium New Business Barometer’ – a valuable report to help agency new business professionals drive growth and success backed with industry insight. It is the longest-running, biggest and most comprehensive report of its kind. After a rallying call in November, thank you to all of you who completed their short survey, which fed into the report.

Through our association with jfdi & Opinium, we were pleased to be able to exclusively offer all Alliance members a dedicated one-hour session to hear and interrogate the findings from this year’s New Business Barometer while they are ‘hot off the press’.

The meeting kicked off with a 20-minute presentation of the key findings covering:

• The health of new business across small, medium, and large agencies
• New business targets & marketing spend
• New business strategies being employed to greatest effect
• Number of opportunities pursued, pitched for, and converted
• New business challenges & priorities in 2024

The presentation will be followed by a roundtable discussion, giving you the opportunity to share your own thoughts and insights based on the findings.