Event Details
Keep The Client Fire Alive – LIVE GreenJam at Initials CX
Tuesday 8th October, 5.30pm – 7.30pm
Winning new clients takes a lot of energy and enthusiasm, but keeping clients is the basis of a successful business. It is a commonly held belief that strong partnerships produce the best work and lead to better business results. So, why is it that the average length of a client/agency relationship, even when a longer term relationship is intended, is less than three years. Hear from our experts on how to keep the client fire alive and create successful long term relationships. Hear also what can go wrong and why some partnerships falter.
Our Panellists:
Ruth Pignal-Jacquard is a strategic and commercial Brand & Marketing leader with significant experience of driving growth for large, well-known brands like Virgin Media O2, Barclays Bank and BP.
Ruth delivers impactful results with a broad marketing skillset including brand strategy, CX design, data analytics, agency management, campaign management (Brand, DR and CRM) and media optimisation (from TV to SEO and everything in between).
Notably, she led marketing planning and operations post-merger at Virgin Media and O2 – orchestrating the integration of two marketing ecosytems to enhance the experience for 46m customers and drive year-on-year growth in revenue and EBITDA.
Ruth leads by fostering a culture of collaboration and marketing effectiveness, adeptly managing stakeholders across complex matrix structures, including at Board level.
As of May 2024, she has taken on the role of Marketing Director at Hidden Hearing, part of the Demant Group
Rob Pothier is the Senior Marketing Manager for Doritos at PepsiCo. He has been a brand manager and marketer for 14 years and has driven over $500 million in revenue and 12 billion earned media impressions while at PepsiCo. He has partnered with LeBron James, Nike, Universal Pictures and Burger King, and his work has been featured in the BBC, CNN, NBC and Reuters.
Gill Huber has worked in leadership positions within the media, communications and marketing industry. Prior to joining Future Factory, part The Ingenuity Group, she led Oystercatchers and supported brands finding their perfect agency partner such as John Lewis Partnership, The AA and The Very Group.
Prior to this she was Chief Client Officer of Posterscope, PSI, and MKTG; Marketing & Communications Director at Starcom MediaVest Group, and began her career working in media planning and client management where she worked on iconic brands Heineken, McDonald’s, Boots UK and Peugeot at agencies including OMD and Vizeum.
Gill is a proud member of WACL having served on the Executive Committee as Honorary Secretary). She is a member of the MSc Strategic Marketing Advisory Board at Imperial College Business School and part of NABS’ 100 Club of senior industry leaders, Gill is also Co-Chair of NABS Stranger Than Summer Committee.
Rachel Allison is the visionary force behind Axe + Saw for brands that want impact and change. With an unwavering commitment to the power of human connection, Rachel has captivated the industry titans including the likes of Spotify, Ace & Tate, and Feeld.
In the trifecta of years since its inception, Axe + Saw has since won agency of the year under her leadership.
Rachel has been recognised as a LinkedIn Top Voice, NED for several purpose-led organisations, Mentor and most recently highly commended as Founder of The Year. She’s been featured in Stylist and The Times and runs many thought-provoking sessions for powerhouse brands like BT, always encouraging more brands to embrace innovation and urgency to ‘get in front before they get left behind.’
Caroline Carr is a growth-driven 27-year-old professional with over five years of experience in Account Management, having worked at both Dunnhumby and Amigo Partnership.
In her current role as Growth Executive at Amigo, she leads and supports initiatives aimed at driving client acquisition, optimising internal processes, and enhancing marketing efforts to engage both new and existing audiences.
With a strong focus on data-driven insights, Caroline has successfully developed innovative solutions across a range of industries one of which including Beauty and Wellbeing. Her passion for creativity, paired with a strategic mindset, ensures measurable impact and growth for every project she undertakes.