Neil Collard has spent the last few years helping independent agencies use AI to win work. In this practical session he will share what’s actually working: how agencies are shaping stronger propositions (including IP-as-offer), how they’re industrialising and automating prospecting and qualification, and how they’re elevating pitch quality and speed—without losing the human edge.

This is a pragmatic tour of tried and tested approaches rather than AI theory. We’ll start with proposition: turning your method into clear, try-before-you-buy offers (IP as software/offer) that create demand. Then we’ll look at how agencies are industrialising the sales process—using AI to research, prioritise and personalise outreach at scale, while keeping governance and consent tight. Finally, we’ll cover closing: faster, higher-quality proposals, better case tailoring, and tighter pitch prep that reduces the burden and increases win ratios. Expect big ideas to make you think and practical ideas that you can adopt tomorrow.

About our speaker

Neil spent a decade as Managing Director at Great State, leading growth from £2.5m to £10m and helping establish it as one of the UK’s most respected independent digital agencies. He now leads Curious Data, working hands-on with agency founders to build stronger, more successful businesses. A trained data scientist and pioneer of AI in the agency space since 2019, Neil has partnered with 50+ agencies and trained 1,000+ individuals to embrace the opportunities that AI offers.