Our next session will take place at: tms, 16 Hatfields, Southwark, SE1 8DJ

However for those who can’t attend in person online sign in will be available, please let Kirsty know if you plan on attending in person or virtually: kirsty@allindependentagencies.org

If your ambition is long term growth, are you measuring the right indicators? Our recent Performance Pulse stated that Agencies should move beyond traditional KPIs and focus on leading indicators, such as client satisfaction and employee engagement, which ensure sustained growth and stability. Do you buy that? Is that what successful agencies do? Worth finding out?

We’ve assembled a panel of people with the evidence:

Andrew is our lead for the Commercial Group, he is an experienced CFO with over 25 years’ experience of leading creative agencies through every conceivable growth phase. He now works with a multitude of small to medium-sized independent agencies as a hands-on, executive board member, helping them to achieve their commercial and financial goals.

Annabel is the Alliance partner for the People Pulse and runs Question & Retain, a business that helps organisations measure Client Satisfaction and Employee Engagement. Annabel is an Anthropologist and expert in workplace culture and has also run a successful award-winning agency. She offers a wealth of experience and insight into the key components of long-term growth.
Join our Commercial Action Group, find out what they have to say and join the discussion.

James brings over a decade of Media and Marketing expertise to his position as the Commercial Finance Director at tms. Over his six-year tenure, James has helped grow the Marketing Services business by 50% and has been instrumental in onboarding clients such as VMO2 and Samsung. As a leader on the tms value council, James champions a continuous evolution to business partnering and maintaining commercial success.

Jason is MD of Agency Works, a team of agency ops and finance experts on a mission to help agencies elevate their performance with Synergist – the UK’s leading agency management system. The Agency Works have worked with over 500 agencies helping them set up their systems, processes and reporting to make their lives easier and business better.