Event Details
Retail Media Essentials Webinar with Nectar360
Join us on Tuesday 16th July for our first Nectar360 webinar, Retail Media Essentials aimed to give you an introductory overview of retail media.
Hear from industry experts at Nectar360 on how retail media has evolved and how you can use new and existing formats and data capabilities to build effective, data-lead campaigns. In this webinar we will cover:
- What exactly is retail media and how has it evolved?
- How can Nectar360 data inform your strategy and help identify and target the most relevant customers for your brands
- An overview of available formats and how to decide which is best based on your campaign objectives
- How to measure the effectiveness of your retail media campaigns
Who should attend: This session will be ideal for those that are new to retail media. We’ll cover in-store opportunities but also new retail integrations across CTV, social and digital programmatic channels making it relevant for those that plan and activate across these.
About our Speakers:
Camilla Ray, Planning Director at Nectar360 leads our 20-strong Planning team which gathers customer insights and builds effective data-led, omni-channel campaigns which align to Sainsbury’s Group corporate vision and clients’ objectives. Having worked in the loyal marketing industry for 17 years she brings a wealth of experience working with leading brands and at the forefront of evolving our retail proposition for clients and agencies.
Laura Farrell, Senior Data Strategist has 12 years experience working in media across print, digital and TV, starting out in sales before finding her passion for data and transitioned into the world of Data Strategy.  Laura has spent the last 3 years working in retail media with Nectar360, deep-diving into how we shop in the UK and how to align that to media strategy.
Becca Proctor, Digital Client Director leads across the independent agency team at Nectar360, helping to upskill our partners on the digital solutions within retail media and deliver successful campaigns. Having worked with agencies throughout her previous roles in digital marketing and publishing over the last 9 years, she’s passionate about sharing Nectar360’s retail expertise to provide opportunities to enhance client’s marketing initiatives.