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thu26sep9:30 amthu12:30 pm9:30 am - 12:30 pm SEMINAR 7 - Leading Through Transformation (VIRTUAL)

Event Details




Many businesses go through periods of change and transformation. The need for transformation may happen as a result of a internal desire to step change the commercial

growth or may be required as a result of needing to protect your agencies or  brands position, in our ever changing competitive landscapes. However, the need for the required transformation has arisen, transformation is fuelled by need for significant changes. As a leader facing into change, we need to lead with clarity and inspiration of the benefits and goals of the change ahead but also reassure through defining key milestones and plans required to make this happen. In this seminar, we will also look at key steps to inspirationally and effectively lead through periods of transformation and to gain alignment and maintain motivation from those around you, to join you on the journey. We will also look to anticipate the possible personal impact that change and transformation will have on key stakeholders, individuals and you as a leader.


  • Importance of defining the vision of the transformational change ahead
  • Importance of set goals that will determine success post transformation
  • Facing into the changes that are needed to enable the transformation
  • Change plan to provide reassurance of road map of the journey and defining key milestones
  • Gaining alignment and motivation from stakeholders and employee through communicating inspirationally and openly, providing opportunity for dialogue
  • Awareness of the impact that transformation and change can have on individuals and teams


Empower leaders to lead their business, stakeholders, teams and individuals through periods of transformation and change

About the trainer

Abigail Dixon is an award-winning marketer and consultant, course director and capability consultant, Chartered Marketer, and fellow of the CIM. Founder and Director of award-winning marketing and capability consultancy Labyrinth Marketing that exists to step change the growth of brands, agencies and people. She is author and podcast host of The Whole Marketer, which aims to empower marketers to not only have a successful but fulfilled career in marketing and their lives as a whole. Abigail is passionate about supporting and empowering the marketers behind the brands and business; her purpose is to help others to grow. Abigail draws on her 20 + years’ experience as an award-winning marketer, working on and consulting for many household brands and their agency partners to step change the brands’ growth. She utilises her unique position to draw on her wealth of experience from having coached, mentored and trained 1000s of marketers across multiple sectors, industries and brands to define what skills marketers need to possess to not only be successful at what they do but also understand how and why. In addition to Abigail’s marketing credentials, she is also an accredited ICF coach – a business and life coach empowering people and their businesses to define the clarity and motivation to pursue their goals.

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