WORKSHOP RECORDING

WORKSHOP SLIDES

Synopsis

• Constant Curiosity: How do you turn curious questions into insights that lead to stories?
• Magnetic Memorability: How can you build into stories to make them more memorable?
• Dynamic Difference: Can emotions help you nail your purpose and content strategy
• Real-time Relevance: How can your brand stories shape-shift with culture in real-time?
• Kinetic Community: Can brand stories unite niche tribes and build community?

Jon Burkhart Bio

Award-winning keynote speaker and content strategist Jon Burkhart is best known for co-authoring Newsjacking: The Urgent Genius of Real-time Advertising.

As founder of marketing consultancy TBC Global, he is your friendly neighbourhood “Real-Time Guy,” making you more memorable in the moment. Put simply, he helps brands stand out and have more fun.

Employing a refreshingly different approach to inspiring clients, Jon invents interactive games to enhance and refine the content-making process.

Jon speaks regularly at South By Southwest Interactive (SXSW) and serves on their programming committee. As a workshop leader and emcee, he brings the noise & know-how to conferences like Cannes Lions. His work’s appeared in Rolling Stone, Fast Company and The Guardian.