What is the Alliance of Media Independents (AMI)?
AMI is where independent media agencies come together to achieve more than they could alone.
We’re a collective that connects every level and role across our agencies — from planners to CEOs — creating shared value, shared learning, and shared momentum. With over £1bn in combined billings, AMI exists to amplify our collective voice, drive influence in the market, and unlock powerful collaboration at scale.
Joining AMI means value for your head, heart, and wallet.
Stay sharp with access to expert-led events, insight sessions, and continuous learning. Feel connected through a supportive peer community where shared challenges become collective solutions. And unlock real commercial value through exclusive partner perks and opportunities designed for independent agencies.
Working with the best – AMI Partner Agencies
The Alliance of Media Independents is proud to be supported by some of the most influential media platforms and service providers in the industry. Our partners — including Google, Snapchat, Experian, ITV, Teads and more — recognise the power of independent media and are working with AMI to unlock meaningful opportunities for our member agencies. Together, we’re building a stronger, more connected future for media.
AMI Agencies
Why join the AMI?
Joining AMI connects independent media agencies to a powerful network of industry leaders, fostering collaboration and innovation. With over £1.5bn in combined billings, members gain exclusive partnerships with platforms like Google, Snapchat, and ITV, accessing unique tools and insights to enhance client value and drive growth.
AMI new events
AMI events archive
Leading the movement
Behind AMI is a group of experienced agency leaders and industry advocates who are passionate about the power of independence. Our leadership team brings deep media expertise, strategic perspective, and a shared commitment to helping independent agencies thrive — together.
MARTIN WOOLLEY
CHAIR
CEO | What’s Possible Group
PAUL PHELPS
VICE CHAIR
CEO | AMS Media Group
CELINE SATURNINO
VICE CHAIR
CEO | Mediaplus UK
TERRY MARTIN
Managing Director
Alliance of Independent Agencies
HELEN ANDERSON
Executive Director
Alliance of Independent Agencies
KIRSTY HONER
Membership Manager
Alliance of Independent Agencies
CLIVE MISHON
Founder Co Chair
Alliance of Independent Agencies
AMI Action Groups
The Alliance of Media Independents (AMI) Action Groups are dynamic, member-driven initiatives designed to harness collective expertise and drive impactful outcomes for independent media agencies. These focused groups bring together professionals from various roles—planners, strategists, creatives, and CEOs—to collaborate on key industry challenges and opportunities.
TOM WIGLEY | Group Chair
Director of Digital
VCCP Media
LEO SYKES | Group Chair
Finance Director
What’s Possible Group
JAMIE HEWITT | Group Chair
Managing Director
MI Media
CAROLINE AYLING | Group Chair
Marketing Director
JAA
BECCA RAWLINGS | Group Chair
Managing Partner – People and Culture
Mediaplus UK
JO BLAKE | Group Chair
Head of Investment
MI Media
Stay Connected, Stay Ahead
The AMI aims to keep independent media professionals informed, inspired, and in conversation. From campaign inspiration and partner updates to candid peer discussions and real-time industry insight — it’s your direct line to everything happening across the AMI and Agencynomics network. Whether you’re looking to learn, share, or simply stay ahead, these are the spaces built for you.
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This product has multiple variants. The options may be chosen on the product pageAlliance of Media Independents – Under 10 (part of the Alliance of Independent Agencies)
From: £200.00 +VAT / month -
This product has multiple variants. The options may be chosen on the product pageAlliance of Media Independents (part of the Alliance of Independent Agencies)
From: £300.00 +VAT / month