Creative effectiveness is always crucial for marketers, but it becomes even more vital as consumers navigate rising costs and contemplate switching long-standing brand…

Last week, Google launched a new guide on Think with Google, titled “How agencies are multiplying their impact and expertise…

Google wanted to understand how people’s identity informs what they love to watch, and what that means for the U.K.…

As brands and agencies emerge from the shocks of the COVID-19 pandemic and into headwinds of economic uncertainty, they face…