Gray Matters is a strategic business development partner for agencies, on a mission to change the perception of sales – and help people learn to love it. We mentor and empower agencies to attract and win new clients through structured programmes built around a proven methodology.

Its focus is on in-housing business development. Gray Matters help agencies build sustainable, repeatable new business engines they can fully own – long after it’s stepped away. From defining a compelling positioning to designing smart strategies and plugging skill gaps with specialist support, the flexible ‘plug and play’ model is tailored to suit agencies of all sizes, from solo founders to 100-person independents.

Beyond consultancy, Gray Matters’ BD Matters learning and community platform brings agency leaders together through national Masterclasses and Meet-ups – offering ongoing development, accountability, and connection to support your growth journey and its wider mission.