GWI is modernized consumer research – global, on-demand, and accessible to everyone.
GWI aren’t just data experts. It’s a platform designed for companies that want fresh and insightful data about their consumers. Values, purchase journeys, media usage, social media habits – we cover it all. With data representing nearly 3 billion people across 50+ countries, GWI has become the go-to for agencies, brands and media companies that want to know what really drives their audience to action.
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Latest News
10 characteristics of baby boomers in 2024 by GWI
A quick internet search of baby boomer stereotypes will inevitably return some common, and often unfavorable, narratives. But just how…
16 of the best marketing campaigns to know in 2024 by GWI
What makes a marketing or ad campaign stop people in their tracks, grabbing and holding their attention like a particularly…
8 characteristics of Gen Z in 2024 by GWI
It’s easy to assume that if you’re the same age as someone, you’ve had similar life experiences. That holds up…