GWI - Alliance of Independent Agencies

Alliance Partner

GWI

GWI is modernized consumer research – global, on-demand, and accessible to everyone.

GWI aren’t just data experts. It’s a platform designed for companies that want fresh and insightful data about their consumers. Values, purchase journeys, media usage, social media habits – we cover it all. With data representing nearly 3 billion people across 50+ countries, GWI has become the go-to for agencies, brands and media companies that want to know what really drives their audience to action.

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Take it for a test drive

As an Alliance member, get exclusive trial access of the GWI platform. Get in touch today to get a taster of GWI and see for yourself how our on-demand global insights can help you understand consumers and win your next pitch.

Resources

Agency Guide to Social

Get up to speed and down to business with this practical guide to success in today’s changing social media scene.

Report: The new age of Gen Z

Forget what you think you know about Gen Z – this diverse audience is growing up fast. In this digital report, we dig deep into psychographic data to uncover the real lives of young consumers around the globe.

Webinar: ROI with GWI: How to nail your next pitch

Winning new business – and retaining existing business – comes down to nailing a pitch. But with time and budgets tight, competition fierce, and new advancements like AI changing up the game, where do you start?

Case Studies

From winning business, to winning campaigns and strategies, take a closer look at what data-driven success looks like with GWI.

Interactive dashboard: The new age of Gen Z

This interactive dashboard has all the strategy-defining data you need to understand what’s really going on with Gen Z in 2024.

Webinar: The new age of Gen Z

Think you know Gen Z? Think again. Join us for this unmissable myth-busting session, where we’ll explain the latest Gen Z trends for 2024 and reveal the truth about their lives, both online and offline.