Sabio: Inc CTV Partnership
Company Profiles
Deal Partner Information
Brand lift studies are FOC, but have a minimum budget of £75,000 per campaign. As the study is carried out doing surveys to individuals without AI, it requires a certain volume of impressions to have statistical significant responses.
We offer complete transparency of the inventory we are buying and also the screen size where the ads are displayed, because we guaranty all our delivery to be in the TV screen, without blending mobile video. As default, we block all VPN traffic, to ensure that there is full transparency on the content targeted.
Our SSP is has a 1 to 1 connection with thousands of publishers, channels and platforms, allowing us to offer quality inventory that hasn’t been resold or bundled and greater transparency across AVOD, SVOD, FAST and CTV.
We have our own creative study FOC, building customisable assets for your campaigns, and adapt video ads which might not be completely right. Also, our technology can create highly customisable DCO stile creatives, making creatives unique to audiences or regional campaigns.
Our targeting is also very unique, we have amalgamated hundreds of different data points into a single platform and we can overlay full postcode on top as well, which means down to street level in any city or town of the UK, which allows us to deliver addressable TV campaigns, at scale.
We offer FOC brand lift studies on any media spend above £75k, the minimum is to ensure there are enough impressions delivered, to have a statistically significant result, and each study is carried out in a deterministic way, creating a control and expose group, which are surveyed, and it is carried out by a third party, to ensure impartiality.
Commercial incentive:
We offer to all members of the Alliance of independent agencies a 20% added value incentive to all bookings done with Sabio, and our minimum spend is £5k, to ensure there is enough budget for the campaign to be successful.
CPM rates:
100% delivery on TV CTV/AVOD/FAST: £28 gross
100% delivery on TV SVOD (Prime, Disney+, Netflix, Paramount+): £35 gross
Other incentives we offer are:
Lunch and learns for agencies or clients
Training and deep dive into CTV
Consultancy for pitch work, with creatives building if required
Access to our planning tool for all briefs, with the data sources included