Causal: Unlock net‑new outcomes – from brand to performance – by independently testing DSPs to understand what truly drives growth
Company Profiles
We serve as an extension of your existing digital offering to help identify persuadable audiences and optimise media toward real outcomes.
We help brands drive real incrementality, not just reported performance.
Deal Partner Information
- An independent programmatic partner obsessed about delivering growth and clearly identifying where it's coming from
- We sell nothing, we build everything - this makes us an agnostic, trusted and human digital partner
WHY – the reason we exist
- To give Independent Agencies a competitive edge vs the networks, with zero risk
- To remove the reliance on off-the-shelf and stale segments, improving working media budgets and their effect
- We focus on the causation of behaviour change to provide sustainable answers vs. seeking self-serving correlation after the fact
HOW – what this means
- We provide audiences that are live and dynamic (updated daily) and scored (pre-bid) on their propensity to deliver your objective
- Delivered across any digital moment, platform, channel, or format with no vested interest
- Controlled by human experts (your Causal team) producing the results, analytics, and actionable insights you need to continually improve campaigns
OUTCOMES – what we deliver
- Solutions and capabilities that provide diversification & growth:
- Providing you with a wider proposition for new clients
- Plus, more reasons for existing clients to increase investment with you
- Risk-free outcomes across the funnel
- No surprises – from individual campaigns to overall commercials
- A collaborative partnership; providing advantageous capabilities with transparency, from audience builds to activation and attribution.
This IO is governed by the IAB Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less Version 3.0 (the “IAB Terms”) as amended: Reporting for all Deliverables shall be based on reports provided by DCM. Advertiser will make reporting available to the Media Company on a daily basis, either electronically or in writing, or provide a log in for the Media Company. Reports will be broken out by such variables as may be defined on the IO. This IO and the IAB Terms shall be governed by the laws of England and Wales without regard to principles of conflicts of laws and each party agrees to the exclusive jurisdiction of, and agrees that the venue is proper in, the local and national courts of London, England.
We believe partnerships are built on shared goals and risks, and providing support for sustainable growth. Therefore, we want to help members in the short, medium and long-term with the following deal structure:
Members will receive a minimum of 28% value on every campaign >£15k, rising quickly and easily, to 38% value. This is broken out as follows:
– Commission: 23% on every campaign
– An accrued Value Pot: 5% of every campaign will be held for later use by the individual agency/client who accrued the value
– Added Value Imps:
+5% AV imps on campaigns >£15k
+7.5% AV imps on campaigns >£25k
+10% AV imps on campaigns >£40k
– Members can access Brand Lift Studies incorporated under the following criteria – the figures have a small range due to each study being built for each specific brand and campaign:
Budget: £30-35k
Impressions: 5-10m
Flight: 8-12 weeks