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150–158 Kings Cross Road London

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AMS Media Group

Actually Making Sense

AMS Media Group is a well-established, fully accredited, 100% independent planning and buying agency with offices in London and Leeds.

At a time when the media buying sector is awash with issues surrounding trading transparency, fake impressions and brand safety concerns, we have adopted a philosophy that breathes meaning into our name: Actually Making Sense.

At AMS, we offer a service based on meaningful clarity, not smoke and mirrors. We have built close, long term relationships with our clients, centred on neutral planning, pragmatic buying and ultimately, trust.

Our Capabilities

  • Media Buying
  • Media Planning
  • Communications Planning
  • Data Analysis
  • Digital Marketing
  • Direct Marketing
  • Social
  • Strategic Planning

Sector Experience

  • B2B
  • Charities
  • Clothing/Accessories
  • Cosmetics/Toiletries
  • Drink
  • Domestic appliances
  • Education
  • Entertainment/Leisure
  • Events
  • Financial services
  • Food
  • Footwear
  • Gardening products
  • Government departments
  • Health/Social Services
  • Heating/Cooling appliances
  • Luxury goods
  • Mobile
  • Performance Marketing
  • Pet care
  • Pharmaceuticals
  • Property
  • Retail
  • Telecoms
  • Travel/Transport
  • Travel & Leisure

Our Clients

  • Showcase Cinema
  • Condor Ferries
  • Filippo Berio
  • Timothy Taylor
  • Jagermeister
  • Total Jobs
  • ESET
  • Beaulieu
  • Veezu
  • The Game Fair
  • St Kitts Tourism
  • Utilita


Paul Phelps CEO
Duncan Collins Managing Director
Steve Empson Director (North)
James Whitehead Director (North)


2022 Best Media Campaign The Indie Awards
2021 Media Buying The Drum Recommends Awards
2021 Online Media Buying The Drum Recommends Awards
2020 Online Media Buying The Drum Recommends Awards


Independent Agency
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