We help brands grow by transforming themselves and their categories to create a sustainable future.

Founded in 2013, Perfect Storm is the Brand and Cultural Transformation Company. Whilst the company’s leaders have all worked in global companies, we are fiercely independent in our ownership, thinking and approach. We are committed to helping our clients thrive commercially and creatively, and sharing that success.

We design, create and help build world-class purposeful brands. Through our Brand and Cultural Transformation Framework, we help organisations unlock discretionary effort from their staff and irrational loyalty from their customers.

Our Approach

We combine rigorous logic and methodology with magical creativity to achieve transformational results. Our Brand and Cultural Transformation Framework provides an end-to-end solution for any organisation.
Born of world class research and global best practice, our approach enables our client to tailor their requirements based on specific organisational needs.

It begins by identifying and articulating an organisation’s purpose and brand narrative, and then, uniquely, leverages this narrative to inspire and inform internal cultural transformation ensuring authentic delivery of the brand and organisation’s promise.

With this bedrock in place, the framework, and methodology, allows us to work with our clients to develop the outward facing communications, platforms and activations that transforms a brand and organisation’s standing in their market. Wired into a hard and soft measurement dashboard to both plot progress and of course correct in real time, if and when required.

No two client’s needs are ever the same, no two solutions ever look quite the same. Our Brand and Cultural Transformation Framework has been designed with this in mind.

Clients:

Pepsi

Ruffles

HeForShe

The Kraft Heinz Company

Etihad

Hilton

London Fire Brigade

Unilever

Investec

Dove Men+Care

Skins

Legal&General

GSK

Transport for London

Sudtirol

Berry Bros & Rudd

Pegasus Life

Mishcon de Reya

Vitality

long tall sally

Charles Tyrwhitt

Share

Colmore

Mayor of London