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20 Farringdon Street, London

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KHWS is the Insight Driven Brand Activation Agency. Our Behavioural Science tools identify & define buying behaviours.

Working in partnership with Durham University Business School we have developed a set of very agile proprietary behavioural science based tools - Sales Trigger Insight - that for the first time provide a unique insight into the purchase behaviour of our client’s customers. By understanding the unconscious short cuts that consumers use when making a purchase decision - in any given category – we can deliver messaging and marketing activity that solves the most pressing challenges facing brands:

• Driving Sales - Protecting and enhancing listings

• Driving ecommerce sales and breaking the monopoly of the favorites list

• Maximising efficiencies and revenues from marketing budgets

• Taking decisive action when you need a plan - Understanding which marketing touch points impact purchase and which don't

• Providing proof points for collaborating with retailers

Our proprietary tools ensure our creative outputs are laser focused in delivering a competitive edge and it's making a difference for a host of brands including – Samsung, Bacardi, Twinings, Haagen Dazs, Jack Daniel’s, Innocent, Asahi and Mobil1.

Want to understand your consumers' buying behaviours better?

We are sure we can deliver a competitive edge for you.


Andrew Watts - Founding Partner
Catherine North - Managing Partner
Mark Stafferton - Managing Partner
Christine Wright - Finance Director
Vicki Wilkinson - Talent Director


KHWS is an independent agency

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