KHWS is the Insight Driven Brand Activation Agency. Our Behavioural Science tools identify & define buying behaviours.
Working in partnership with Durham University Business School we have developed a set of very agile proprietary behavioural science based tools - Sales Trigger Insight - that for the first time provide a unique insight into the purchase behaviour of our client’s customers. By understanding the unconscious short cuts that consumers use when making a purchase decision - in any given category – we can deliver messaging and marketing activity that solves the most pressing challenges facing brands:
• Driving Sales - Protecting and enhancing listings
• Driving ecommerce sales and breaking the monopoly of the favorites list
• Maximising efficiencies and revenues from marketing budgets
• Taking decisive action when you need a plan - Understanding which marketing touch points impact purchase and which don't
• Providing proof points for collaborating with retailers
Our proprietary tools ensure our creative outputs are laser focused in delivering a competitive edge and it's making a difference for a host of brands including – Samsung, Bacardi, Twinings, Haagen Dazs, Jack Daniel’s, Innocent, Asahi and Mobil1.
Want to understand your consumers' buying behaviours better?
We are sure we can deliver a competitive edge for you.