Event Type : Action groups

Sales is a tough old game and it’s too easy to become reliant on in-bound opportunities to fill your pipeline. Unless you’re hit with an economy like 2023.

It might look like outsourcing the problem is a quick fix, but there is no such thing in sales. The real solution is taking control yourself and building a sales engine that is scalable, predictable and sustainable.

In this talk our Member Lead Dan Pritchard (CEO of Program Agency) will be joined by Guest Speaker Ryan Hall (Founder – Friday Solved). Ryan will share his playbook on how to take control yourself, with practical recommendations and insights on how to build a high performing sales engine no matter how big your agency is.

It will cover everything from aligning your proposition to your target market, setting a clear sales strategy and modern sales process. How to bring authority building techniques into the sales conversation and how to build your own demand generation engine.

About our Guest Speaker:

Ryan has spent 23 years building successful sales driven businesses. He has founded agencies and had two successful exits, one of which being to Accenture.

Today, Ryan leads a consultancy called Friday Solved, who build scalable, predictable and sustainable sales engines that empower your business to take ownership over sales.

Join us for our Q2 CEO Summit on: How We Sell is Hampering Growth.

We will be joined by Robin Bonn, CEO of Co:definery who will begin the session with a short presentation on: How we sell is broken, highlighting the key points below:

• Growth is not served by pitching
• Pitching as a loss leader is bad business
• Land and expand is a bad strategy for account growth

Robin will then lead a structured discussion around ‘selling’ less to win more:

• Doubling down on provenance – differentiation and client outcomes
• Make the brief, don’t take the brief – innovation as a service
• Being trusted advisors – being consultative and showing up as experts
• Changing sales culture – selling as a noble service

About our Guest Speaker:

Robin Bonn is an advisor and coach to some of the world’s best known agencies – including DDB, UM, Mindshare, McCann, The&Partnership and MullenLowe, as well as many leading independents, like AnalogFolk, Amplify and MSQ.

Trained in International Coaching Federation standards and ethics, he’s the CEO and founder of Co:definery, an advisory and coaching practice that specialises in helping agencies thrive.

He’s also a Marketing Week columnist, a mentor for SheSays and the co-chair of BIMA’s Future Growth Council.

For leaders to build happier, healthier and more profitable agencies, Robin believes that business growth and personal growth must go hand-in-hand.

That’s a perspective he’s regularly asked to explore as an international keynote speaker, for the likes of WPI, the Advertising Association, SoDA, ICOM, BIMA, BD100, EPDA, The Network One, Agency Hackers, Worldcom and the DBA.

A balanced approach to creating cultures that support wellbeing:

This Wellbeing Action Group we are delighted that Lisa Bent, HR Professional, Author, Speaker, Group Account Director, and Counsellor will join us to explore how we can maintain a balanced approach to creating cultures that support wellbeing alongside encouraging individuals to take responsibility for their own wellbeing.

Lisa will delve into what’s important in supportive cultures, how a person-centred approach can make a difference, the power of self-accountability and what every HR person wants key stakeholders to know.’

Hosted by our Member Lead, Isabel Odlin (Chief People Person at Alliance Member Agency Hub), the Wellbeing group meet quarterly to remain constantly informed of the latest tools and resources to assist them in their vital work of maintaining the wellbeing of their agency people. They share, discreetly, the issues they face and mentor each other in best practise. They provide vital input our the Alliance programme of support which includes the annual Festival of Happiness.