Event Type : Action groups

Sick of being beaten down on hourly rates?

Does ‘Productisation’ offer a viable alternative?

It’s a hot topic in marketing circles but can it work for your agency? Find out more and get your questions answered. Join the Alliance Commercial Action Group led by Andrew Southcott, Group Managing Director at Captivate Group, with Andrew Martin & Kieron McCann of A Few Good People.

About our Speakers:
Andrew Martin is a founder of A Few Good People. He has spent the last 30+ years in creative, media and technology as a CFO and Chief Commercial Officer and an advisor to VC firms on integration of acquisitions. Andrew has worked for Saatchi and Saatchi, WPP, i-level and Cognifide and has advised PWC and Frog Capital on M&A within the media and creative industry.

Kieron McCann – is a partner at A Few Good People. He has worked for over 25 years in strategy, product management and marketing. On client side he’s been a Strategy Director, Marketing Director and Product Director in start-ups, and multinationals across telecommunications technology and FMCG. He’s also spent the last decade as a Strategy Director and Head of Marketing For Cognifide, an experience technology agency which became part of Wunderman Thompson.

In this first Wellbeing Action Group of 2024, we will explore Psychological Safety: what it is, why it’s so important and how it can be created.

Our Member Lead, Isabel Odlin (Chief People Person at Alliance Member Agency Hub) is delighted that Sharon Baker, Founder, Leadership and Transformational Life Coach will be joining the session to share her valuable insights.

If you attended the Festival of Happiness in November 2023 (& 2022), you will have heard Sharon speak as part of the panel session, which brought to life the findings of Business in the Community’s report: Put People First: Unlock the Value of a Thriving Workforce”

About our Guest Speaker:
Sharon had a career as an award-winning producer, client services director and MD in creative agencies, before becoming a leadership coach 10 years ago. She now uses her understanding of how agencies tick, to get their CEO’s and leadership teams firing on all cylinders.

She specialises in building confidence, authenticity and emotional intelligence in leaders so they unleash their inner power to inspire and lead high performing teams. She is in the top 1% of accredited coaches in the UK, and trains professional coaches. She has a psychology degree, is a fine artist and has a Post Grad in coaching.