Collective Alliance Member Knowledge – What are your biggest DEI Challenges?

The Alliance DEI Action group meets quarterly to help create real inclusion progress within our agencies. Our meetings are attended by people from all parts of our member organisations, at all levels of seniority, different disciplines, and with kinds of skill sets, lived experiences and intersectionality.  There is incredible power in coming together to collectively commit to making our organisations more inclusive places to work and grow.

So we are switching things up; instead of bringing in an external expert to our next session on 9^th July we want to tap into our collective knowledge and power to identify and crowd-source solutions to the biggest DEI challenges in our organisations in 2024. First we will identify our top 3, and then split into breakout groups to create solutions; being mindful of bandwidth, budget and all of the barriers that can impede our progress. We will come back to share those solutions together, and in doing so create a blueprint of sorts that we can all leverage to advance our progress.

We are thus seeking your input now on the specific challenges we should crowd-solve; please provide your top 3 here.

We have had an early request to share talent pipeline initiatives as one of our top 3.

Please then join us for a high energy 90 minute solutions focused session on 9^th July, for this action group meeting to demonstrate our collective commitment we would like to have all of our Alliance member agencies represented at this session; and encourage you to also bring your CEO or MD.

Prompted by the alarming conclusions of the Forrester Report (Agencies that master these conditions will build sustainable economic models; those that resist will struggle) at the end of 2023 in relation to the agency business model we started to explore different business models agencies could adopt.

This was brilliantly supported by Caroline Johnson of the Agency Business Model Company who with Nick Baker of Stick & Twist showed us how together they moved the agency from selling by time to selling on value.

At the CEO Summit on 16th July we are very pleased to welcome David Meikle, author of How to Buy a Gorilla, who is also expert in the strategies and practices of marketing procurement and works with client businesses in selecting new agencies.

David, whilst sharing many of Caroline’s views as to the need to urgently change the agency business model, brings a different & valuable perspective, as he sees the issues through the eyes of the client.

Please join us in the discussion as to how agencies must adapt their business models and avoid sleepwalking into even greater struggles.

FINANCIAL WELLBEING IN THE WORKPLACE: How to Get Started & Keep Going…

We are excited to announce that Talia Loderick, Money Coach, will be hosting a session on “Financial Wellbeing in the Workplace: How to Get Started and Keep Going” at the next Wellbeing Action Group meeting on 17th July 2024.

Talia specialises in one-on-one coaching to help individuals understand and manage their financial behaviour, reducing stress and ensuring a secure future. Talia also offers financial wellbeing sessions for teams and organisations. More details about Talia and her coaching are available here.

SESSION OVERVIEW
Talia will cover the following key points during her session:

What is Financial Wellbeing?

Achieving security and ease with money management, ensuring bills are paid, unexpected expenses are covered, and future financial health is on track.

Employer’s Role
Continuing financial education in the workplace is crucial for employee wellbeing, productivity, and performance. With over half of employees struggling with bills and credit commitments, employers can make a significant positive impact.

Effective Support
Beyond having a resource page on the intranet, employers need to ensure employees are aware of available support and know who to turn to for help.

Key Programme Elements
Core components of a financial wellbeing programme in the workplace.

Co-Design Importance
Creating programmes with employees, for employees.

Coaching Approach
Facilitating productive money conversations in the workplace.
Join us to learn practical strategies for starting and sustaining a financial wellbeing programme that truly makes a difference.

We hope you can join the Alliance, Talia & our Member Lead, Isy Odlin – Chief People Person at Hub on 17th July!

Agencies are Obsolete! Now What!?!

• How AI is homogenising creativity and what you can do about it
• Strategies to evolve your agency’s value proposition and stand out in a sea of sameness
• Tools and processes to supercharge your new business efforts without losing the human touch
• The delicate balance between AI automation and irreplaceable human creativity
• New working practices to keep your agency relevant and innovative