TRAINING : Direct Marketing & Data Protection – Key Principles and How to Stay Compliant

This training session explores the essential rules of direct marketing in the UK, under data protection laws such as the UK GDPR and PECR. You’ll gain a clear understanding of how to stay compliant, including when consent is required, managing opt-outs, and respecting individuals’ data rights. We will also provide practical tips for maintaining good marketing lists and avoiding common pitfalls. Tailored for marketing agencies and those involved in direct marketing themselves, we’ll provide guidance to help run effective and compliant campaigns.

YOU WILL LEARN

• Understand the essential rules around data protection laws and how they impact direct marketing
• Learn when consent is required, how to collect it properly, and how to manage opt-outs
• Gain practical strategies to run compliant marketing campaigns

CONTENT

• Overview of UK GDPR and PECR requirements for direct marketing
• When consent is needed, how to obtain it, and alternatives (such as legitimate interests)
• Steps to manage opt-outs and objections smoothly
• Tips for maintaining clean marketing lists, preventing data breaches, and staying compliant

DELEGATE LEVEL

Appropriate for anyone dealing with direct marketing campaigns for your clients or on behalf of your agency.

DATES AND TIME

4th March 2025, 9.30am to 10.30am

TRAINERS:

Frania Cooper and Rebecca Bennis are lawyers at Lee & Thompson LLP, one of the UK’s leading law firms for the media, technology and creative industries.

Frania is a Legal Director and part of the dispute resolution team. Frania advises clients across the media, entertainment and technology industries on a range of IP and contractual disputes and has extensive High Court litigation experience. She also undertakes non-contentious work for clients in the marketing, advertising and publishing sectors, including advising on contractual negotiations and providing clearance advice. Frania is also an experienced data protection compliance lawyer, helping clients navigate, understand and comply with complex data protection and e-privacy laws.

Rebecca is an Associate and part of the dispute resolution team, focusing on disputes and regulatory compliance within the creative and technology industries. She assists brand owners, agencies, content creators, and industry groups with matters such as contractual disputes, regulatory complaints and data protection compliance. She also provides clearance advice, using experience gained on secondment as a programme lawyer in Channel 4’s legal and compliance team, and teaches on the Alliance of Independent Agencies’ Diploma in “Strategy, Creativity and Communications” alongside Dominic Bray (Head of Dispute Resolution).

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