TRAINING : ‘Goodbye Brainstorms, Goodbye Group Think’. Hello to a New Way of Ideation

How often have you experienced individuals with strong personalities totally dominating a discussion and silencing quieter voices?  Traditional brainstorming sessions produce fewer and lower quality ideas than individuals generating ideas independently. Issues like “production blocking”, a lack of clarity around the problem to be solved, and a tendency towards “group think” can result in thinking that is compromised from the start.

Introducing Solution Design Workshops: a new way to ideate as a group that brings diverse and specialist perspectives together to deliver big-leap ideas quickly – and have a lot more fun!

YOU WILL LEARN

• How to align everyone around the definition of the problem(s) you are trying to solve (The ‘problem is the problem’).
• How to build on your fledgling ideas, simplify them and articulate them. Then validate your thinking and build on it further.

CONTENT

• The theory behind and the practical approach to Solution Design Workshopping
• How to encourage dialogue through provocations
• How to break pull problems apart into more solvable components
• Ways to record outcomes and agree paths forward

DELEGATE LEVEL

• Appropriate for Junior to Mid-level agency staff

DATE & TIME : 10th June, 9.30am to 10.30am

TRAINER:

David Harris has been running creative departments and nurturing creative teams for over 20 years. And he still loves it!  He is passionate about sharing ideas and new ways of seeing things and discussing them.  David started his career in big network ad agencies. Became a Creative Director of an integrated agency (where we won lots of awards); started a successful start-up (LIDA); helped reposition and build Wunderman as ECD; did the same at Draftfcb and gyro.  He has been an external examiner for Birmingham City University, a visiting lecturer, keynote speaker, run workshops and seminars at Cannes Lions, IPA, DMA and MAAG.

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