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TRAINING: How to Lose a Pitch
The average agency pitches between 25-35 times a year. At its own cost. And loses more pitches than it wins.
Spend an hour thinking about pitching from a client perspective and change the way you pitch and win more.
CONTENT
- A client perspective on pitching.
- Ten insights and behaviours that pitch winning agencies do more than losing agencies.
YOU WILL LEARN
- To understand what really matters to clients in pitch mode.
- How to hurdle the stop most agencies winning pitches
- How focussing solely on rational persuasion is for losers.
DELEGATE LEVEL
Mid/ senior pitch leaders in every agency.
DATE & TIME
3rd July, 10am to 11.30am
TRAINER
Mark Clark has extensive agency leadership and client experience. During his time in agencies, he worked across a wide range of clients, categories and disciplines with brands and companies such as Coca-Cola, Cadbury, Nestle, GlaxoSmithKline, Pfizer, InBev, Stella Artois, Bacardi, Durex. He has worked at both independent and multinational network agencies.
Mark continues to build on that agency experience through jfdi, working across a wide range of agency sectors and disciplines, with their leadership teams, to help them grow their agencies by winning more new business.
Date/Time
Thursday 03 July 2025 10:00 am - 11:30 amLocation
Zoom WebinarOnline
Less than 2 hrs