TRAINING : How To Run a Successful Workshop
Running a great workshop is now a core skill for agency folk for a number important reasons.
Our clients expect us to collaborate in both strategy development and execution – and workshops really help to get everyone on the same page. Workshops are a great way to harness everyone’s thinking and creativity and bond together a project team. They also enable you to strategise and ideate quickly- which in a time pressured world is essential.
YOU WILL LEARN
- How to set up a workshop and structure a team
- The different types of workshop
- Workshop methods and techniques
- The confidence to take the lead
CONTENT
- How workshops should not be confused with meetings
- The four Ps of Preparation to maximise success
- Strategy type workshops v Ideation workshops
- How to conclude a workshop and focus on actionable outcomes
- How to deal with the challenges that can arise
DELEGATE LEVEL
Account Directors, senior strategists and everyone who wished to step up and lead
DATE & TIME
30th October, 10am to 11.30am
TRAINER
Julian Saunders is a strategist, trainer and writer who has had three careers. In advertising, he was Planning Director at Ogilvy, Head of Strategy at McCann-Erickson and CEO of red cell advertising, a WPP agency dedicated to challenger thinking. He took a sabbatical in 2003/4 to edit a textbook for The Account Planning Group on the impact of digital technology. ( “The Communications Challenge” APG 2004). Then he focussed on design thinking and the application of Behavioural psychology to behaviour change. He was Non-executive Planning Director of Good Technology (gt), ran The Big Thinkers program for UK government (COI) and joined an Innovation team at Google (The Zoo).
Date/Time
Thursday 30 October 2025 10:00 am - 11:30 amLocation
Zoom WebinarOnline
Less than 2 hrs