TRAINING: Unconscious Bias

Unconscious biases are subconsciously formed opinions, beliefs, attitudes, assumptions, perceptions we are carrying for someone or groups of individuals. They are formed based on our individual life experiences to date, meaning we are not always aware of the biases we carry nor have had a prior control over them forming in our minds. Unconscious biases may not be accurate and the impact they are having on our decisions not always recognised in our conscious minds. Therefore it is essential that we take the time to understand our own biases, increase awareness of others around us biases, so we can make a conscious effort to address these to prevent any negative impact they may be having on how we interact, decisions we make, the work we develop and especially in the work force.

YOU WILL LEARN

• Improved understanding on unconscious bias
• Understanding on the impact unconscious bias can have in the workplace
• Increased awareness of your own unconscious bias and tips on how to start to address them

CONTENT

• What Unconscious biases is and how biases are formed?
• How to identify them in yourself and others
• How we can look to take action to start to overcome and reframe bias we are carrying
• The impact unconscious biases can have on building and developing diverse and inclusive and our decision making

DELEGATE LEVEL

For anyone wanting to build their understanding of unconscious bias and its impact in their day day to day and bring conscious understanding to bias they may be carrying

DATE & TIME

20^th March, 10am to 11.30am

TRAINER

Abigail Dixon is an award-winning marketer and consultant, course director and capability consultant, Chartered Marketer, and fellow of the CIM and an ICF accredited coach. An accredited business and life coach, she is driven to empower people with personal understanding, to deepen their understanding of self, coupled with clarity on their goals and the motivation and tools to make them happen.

Founder and Director of award-winning marketing and capability consultancy Labyrinth Marketing that exists to step change the growth of brands, agencies, and people. She is also the founder, author and podcast host of The Whole Marketer, which aims to empower marketers to not only have a successful but fulfilling career in marketing and their lives as a whole. Abigail is passionate about supporting and empowering the marketers behind the brands and business; by empowering them with the holistic skills and personal understanding today to grow the brands of tomorrow. Abby draws on her 20 + years’ experience as an award-winning marketer, working on and consulting for many household brands and their agency partners to step change the brands’ growth. She utilises her unique position to draw on her wealth of experience from having coached, mentored, and trained 1000’s of marketers across multiple sectors, industries, and brands to define what skills marketers need to possess to not only be successful at what they do but also understand how and why.

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