Thank you:
A big thank you to Joe Guindi and Phoebe Ellis from our partner StackAdapt for hosting this session.
The Digital-Out-of-Home Channel Certification Course was held on Thursday 12th September, we learned about running successful DOOH campaigns for a memorable brand experience. Members also received an exclusive certification at the end of the session!
Out-of-Home ads have been around for centuries. But now and more than ever, programmatic technology has made them more precise and effective, in reaching highly targeted audiences.
Programmatic combined with DOOH allows for more efficient and strategic out-of-home media buys. DOOH ads appear in contextual environments, and have the ability to engage audiences in exciting ways.
The Digital Out-of-Home Channel Certification Course provided attendees with the knowledge needed to run DOOH campaigns that drive measurable results. We learned about the capabilities of this programmatic channel, the benefits of DOOH ads, DOOH’s role in the marketing funnel, and how to leverage DOOH as part of a multi-channel strategy.
