Alliance of Independent Founders
Indie Founders, powered by Alliance of Independent Agencies, is the home for independent agency founders and owners who want to connect, learn and grow. It’s your personalised membership and gateway to a powerful peer network, expert support and exclusive access to the best of the Alliance, all designed to help your agency thrive.
“I’m absolutely delighted to take up the position of Chair of the newly-launched Indie Founders.
Independent agencies represent courage, creativity, and community. For me, being part of the Indie Founders is about amplifying the voices of those who dare to do things differently and demonstrating that purpose-driven work can thrive without compromise.
Very excited to join a committed team in the Alliance of Independent Agencies and to work alongside them to shape something that’s of real value to existing and aspiring indie agency founders. “
Why Join?
Access a powerful peer network
Connect via our WhatsApp Community with like-minded founders and owners who share openly, challenge thinking and help you avoid costly mistakes through an active, trusted community.
Learn what’s actually working
Monthly founder-focused sessions tackling the real challenges of agency life. From new business and leadership to culture, clients and growth. Hear directly from peers and guest speakers.
Strengthen your agency
Enjoy exclusive discounts on awards and free expert-led training, designed to strengthen your agency and support long-term growth.
Get support from industry experts
Direct access to trusted experts across growth, legal, new business and team development. All brought together through the Alliance of Independent Agencies network.

Scan to join the WhatsApp Community.
Exclusive Discounts
As an Indie Founder member, you will receive exclusive member rates for ‘The Independent Agency Awards’. Visit the website for everything you need to know and how to register.
Expert-Led Training
Members can also book a FREE Learning Lab.
Check in with Head of People, Suzanne Barnes to discuss all your L & D needs.
Industry Experts
As part of your membership, you gain access to our trusted advisors, offering practical advice from industry experts across HR, legal and finance to give you support exactly when you need it.
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Elena is supported by our Indie Founders Advisory Board, experienced founders who champion our community and help shape the direction and
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Rob Henderson is Co-Founder and Partner at J&L Communications, a strategic B2B marketing agency that bridges the gap between expertise and authority for expert-led organizations. He works with professional, financial, and legal services firms to translate complex thinking into clear, credible content, creative, and campaign activation that drives meaningful commercial outcomes.
Drawing on experience from both agency and in-house roles, including EY, Rob understands the realities of working in regulated, reputation-led environments. He partners with marketing teams, partners, and senior leaders to connect strategy to everyday decisions, helping organizations move from intent to action with clarity and focus.
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“I joined the Advisory Board because independent agencies play a vital role in bringing clarity, creativity, and accountability to complex client challenges. This community creates an opportunity to share practical experience, support sustainable growth, and help smaller agencies strengthen their authority, relevance, and impact in an increasingly demanding market.”
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After a long stint in the corporate world, I made the decision to step out and set up DOOH-IT.
It’s been an incredibly rewarding journey. Building the business has allowed both me and the team to move beyond the usual corporate inertia and focus on what truly matters – getting the right things done, quickly and effectively.
We’ve created a very flexible culture at DOOH-IT. Each team member is empowered to deliver great work in a way that suits them best. That trust and autonomy have been central to our progress and momentum.
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“Exciting to be part of the Advisory Board and learn from the great experience in the group.”








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March 2026
King’s Cross, London







Your Personal Membership
Indie Founders gives you the community, confidence and tools to grow your agency alongside others who share your ambition. Become part of a pioneering network of independent agencies shaping the future of our industry.














