Thank you:
A big thank you to Andrew Ryan from Halo Promo Risk and Mike Andrew from Engage for hosting this session.
The “retail media revolution” is here but what does it really mean for Independent Agencies and how can they best position themselves to take advantage of this $61billion potential prize pot.
Having operated in a very restrictive environment for decades, brands and their agency partners can now engage customers in store in ways previously unheard of. These tremendous new opportunities are not without their challenges. How do you navigate this new landscape? – Mike Anthony, CEO of engage and best-selling author of ‘The Shopper Marketing Revolution’, charted a course that highlighted the key areas to consider to maximise success.
This revolution is not just about selling ad space; it’s about creating a new ecosystem where commerce, media, promotions, and advertising converge to enhance customer engagement and provide more value to both retailers and brands. As we move towards a cookie-less world, the strategies and technologies used in retail media are evolving to maintain a balance between personalisation and privacy – so what does that mean for your next promotional campaign?
With new opportunities that allow for enhanced and bespoke customer engagement it’s going to create great uncertainty – How many customers will participate, enter, redeem, or claim an offer? Andrew Ryan from Halo Promo Risk shared how they can provide a safety net for creative ideas and cost certainty on new exciting shopper marketing campaigns whilst helping to mitigate the risk of the retail media revolution.