Thank you:
A big thank you to Tina Aird – Advertising SMB Lead UK and Nordics and James Murray – Global Product Marketing Lead for Generative AI for hosting this session.
![](https://allindependentagencies.org/wp-content/uploads/2024/08/MICROSOFT-ADVERTISING-FEAT-IMAGE-updated-.jpg)
Recording of the session
We’d recommend watching the full recording as this very enlightening session covered many things, including (but not limited to!):
The Evolution of Consumer Behaviour: We discovered how conversational search is reshaping the way we interact with technology.
Multimodal AI: We learned about the advancements in AI that enable it to understand and respond to text, speech, and visual inputs.
Transformative Advertising: We saw how generative AI is revolutionising the advertising landscape.
To learn more about Copilot and Microsoft Advertising, visit their partner page here.