With the Native Channel Certification Course, you will gain the necessary tools to take your programmatic knowledge to the next level and specialize in native advertising. From a basic introduction, to tangible strategies on how to leverage this channel in the programmatic ecosystem, this course is for anyone who is looking to elevate their skills.

Format:

– This course has 3 core modules with quizzes between each section.
– To become certified, you will need to complete all modules and pass the final exam.
– If you have any questions, or feedback, feel free to send us an email at academy@stackadapt.com.

Course level:

All advertisers who wants to navigate through the programmatic landscape
Anyone who wants to take their programmatic knowledge to the next level and specialize in native advertising.

Content Outline:

Module 1: Native Overview
Native Advertising Definition
Native Formats
Native Ad Elements

Module 2: Native Strategy
Native Ad Specs
Native Creative Strategy

Module 3: Native Campaign Analysis
Native KPIs
Native in the Marketing Funnel
Multi-Channel Strategy