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tue12dec9:30 amtue10:30 am9:30 am - 10:30 am Sick of being beaten down on hourly rates? COMMERCIAL ACTION GROUP (Member Event)

Event Details

Sick of being beaten down on hourly rates?

Does ‘Productisation’ offer a viable alternative?

It’s a hot topic in marketing circles but can it work for your agency? Find out more and get your questions answered. Join the Alliance Commercial Action Group led by Andrew Southcott, Group Managing Director at Captivate Group, with Andrew Martin & Kieron McCann of A Few Good People.

About our Speakers:
Andrew Martin is a founder of A Few Good People. He has spent the last 30+ years in creative, media and technology as a CFO and Chief Commercial Officer and an advisor to VC firms on integration of acquisitions. Andrew has worked for Saatchi and Saatchi, WPP, i-level and Cognifide and has advised PWC and Frog Capital on M&A within the media and creative industry.

Kieron McCann – is a partner at A Few Good People. He has worked for over 25 years in strategy, product management and marketing. On client side he’s been a Strategy Director, Marketing Director and Product Director in start-ups, and multinationals across telecommunications technology and FMCG. He’s also spent the last decade as a Strategy Director and Head of Marketing For Cognifide, an experience technology agency which became part of Wunderman Thompson.

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