EXCELLENCE TRAINING : Excellence in Account Management (London)

An intensive face to face training course aimed at Senior Account Exec/Account Manager level which focuses on developing and expanding the wider range of skills required day to day at Account Manager level:

Managing yourself
Managing presentations
Managing your team
Managing clients

FORMAT

Structured and interactive training course delivered via Power point plus interactive group, pair and individual exercises
Preparation task for each training session to be set in advance
Individual critique of presentation style/technique via 5-minute assessed presentation
Post course tasks to be completed and submitted one month after the course to receive the Excellence in Account Management Certificate

DELEGATE LEVEL

Senior Account Exec/Junior Manager/ Account Manager up to 12 months after promotion to Account Manager
Group size 8 delegates maximum

CONTENT OUTLINE

Section 1 Managing Time

Task planning systems
Planning and allocating time
Planning for contingencies
Prioritising for yourself and others

Section 2 Managing Presentations

Attributes of good presenters
Preparation and rehearsing
Personal style – stance, body language, voice etc
Audience management
Controlling nerves
Handling questions and challenges

Section 3 Managing Upwards and Downwards

Managing relationships upwards and downwards
Effective delegation – when and how to delegate effectively
How to motivate on a daily basis
Upwards management: – communication/ involvement/relationships

Section 4 Managing Clients

Client needs and expectations
Building relationships with Clients
Adding value for Clients
Dealing with dissatisfied Clients

Individual Critiqued Presentations

Individual session to critique each delegate’s 5-minute in person presentation
Each presentation assessed and critiqued by the Trainer against style and technique checklist

DURATION

Course run on 2 consecutive days

DATES AND TIMES

4th June – 9am to 5.30pm
5th June – 9am to 5.30pm

LOCATION
Central London

TRAINER:

Fran Longford spent 15 years heading up Client business at various top agencies, leading teams on everything from alcohol and finance to grocery and telecoms. Fran then became joint MD of Triangle Communications, an independent integrated agency and was responsible for both existing and new Client retention and agency staff development. In 2000 she moved on to set up FL Training to pursue her passion for people development. She runs training programs and coaching for the marcoms industry to enable mangers and teams to perform at their best and to inspire them to motivate and empower their teams.

Date/Time

Tuesday 04 June 2024 - Wednesday 05 June 2024 9:00 am - 5:30 pm

Location

In Person
In Person
More than a day

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