Your creative campaigns have taken weeks to create and cost you a fortune… and you’re going to simply ‘show’ them to the client? This module teaches you how to pitch

your ideas using Hollywood script selling approaches, blended with classic sales techniques.

YOU WILL LEARN

You will learn that when it comes to selling, you are nearly always on the back foot. If a client has a need and a budget they will have reached out to any number of agencies – or already been approached. Winning rarely comes down to just the work. It’s a blend of competencies – many of which are outlined on a client’s spreadsheet. You need to be invited first, which is why we start by exploring the classic Prospecting, Qualifying, Closing and Follow Up process.

Many presentations fail because agencies don’t listen or engage properly with the client’s problem or challenge. (Instead, they spend a disproportionate time talking about themselves.)

You will learn techniques that ensure your pitch gets the attention it deserves. you’ll find out how to handle tricky or difficult clients. And we’ll briefly touch on praxeology and the challenge of decision making.

Most importantly you’ll come away with a greater understanding of the psychology of creating a need, that ensures whatever you are selling will fulfil.

CONTENT

This one-hour session explores how to engage an audience beyond the glittering lure of just being ‘slick’ or ‘flash’, teaching you how to create ‘lean forward moments’ with your audience, to pique their desire to find out more. It includes advice on how to prepare and structure your presentation including rehearsal tips, and how to follow up after the event. We look at how to condense your thinking into an elevator pitch, how to land key messages with the right decision makers, how to structure your argument, and deliver it within the allotted time.

DELEGATE LEVEL

This course will suit delegates with two or more years in the industry, or anyone who is keen to learn proven sales techniques tailored to work within the presentation/pitch restraints of the business.