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TRAINING : The Seven Ideas – How to Quick Start Your Creativity

Communications ideas fall largely into 7 discrete categories.

The spokesperson; the problem solved; the demo; the analogy; the reversal; the genuine insight; the topical opportunity.

In this session we rattle through the 7, with award-winning examples of each as stimulus for attendees who are asked to contribute with ideas in response to a simple brief.


That the creative mind likes structure.

If you’re a planner or an account manager, The 7 Ideas will help you write better briefs and respond with greater empathy to the creative response.

And if you’re a creative, you’ll learn that rather than wait for inspiration to strike, it’s more productive to chivvy it along.

60 fun minutes that will give you a tool that’ll last a lifetime.


DATE: 26th March 2024

TIME: 10am to 11.30am


Patrick Collister is the former Executive Creative Director and Vice-Chairman of Ogilvy & Mather London and the former Head of Google’s creative thinktank in Northern Europe, The Zoo. He has delivered training programmes to client companies from British Airways to Waitrose, with Newell Brands, Tesco, Unilever among them, and to agencies from AMV BBDO to Y&R. His book “How to Use Creativity and Innovation in Business” has sold steadily and well since publication in 2017.


Tuesday 26 March 2024 9:30 am - 10:30 am


Zoom Webinar
Less than 2 hrs

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