SEMINAR SLIDES
Synopsis
Participants will understand what leadership is, why it is important and explore challenges that agencies are facing and how leadership can help to address them.
They will start to form ideas of areas where they can apply what they have learnt in their agency, to be followed up in the later session on The Agency of the Future.
Content
- Programme overview
- Putting this programme into practice
- What is management and what is leadership?
- What do leaders do?
- Some books you might enjoy
- Leading with different behavioural styles
- How do agencies work? (exercise)
- Why do agencies need leadership?
- Why is leadership hard?
- What are the problems/opportunities that leaders address?
- Your action plan
About the Trainer
John Gage is a consultant and trainer who has worked with agencies for 25 years. He is interested in how to increase agency profitability through client retention and talent strategies.
