Outreach that works, a step by step demonstration..

Join us for the first New Business Action Group of 2025 where we will be joined by Sebastian Mackay and John Lyons. We will discuss and go through a step by step demonstration of how outreach works and to improve your new business for the new year!

Sebastian Mackay

Sebastian specialises in creating seriously good messaging for serious businesses and agencies who want to grow, finding ownable niches, positioning to be what customers want to buy and executing content plans to get clients more customers. He is Managing Director of Soba: Private Label and has a dog called Harper.

John Lyons

John has been growing independent agency businesses for over 25 years, including two he co-founded and successfully exited. He now works as a fractional CMO and advisor, helping professional services business and agencies develop effective sales and marketing programmes and has a hat called Hat.