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Indie Intelligence Council

Indies are at a pivotal moment – from the rise of agentic AI to data consolidation by the HoldCos

That’s why we’re launching the Indie Intelligence Council – an invite-only community for independent leaders who want to stay ahead of what’s next across media, marketing and AdTech.

The council will bring together peer‑to‑peer discussion, shared learning and access to expert guest speakers to explore the industry’s most pressing challenges, and most importantly – how Indie’s keep pace.

Topics will evolve based on member priorities, with potential focus areas including:

  • Agentic AI and its impact on planning, optimisation & operations
  • Measurement and outcomes in an agentic world
  • Holdco’s data consolidation and what this means for indies
  • Changing consumer behaviour and trust
  • Operating models and skills for the next era of marketing

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Meet the Executive Council

Jamie Hewitt

Head of Effectiveness at AMI and Managing Director of MI Media

Danny Holmes

Consulting Partner, Media & Agency at Experian

Terry Martin

Managing Director at the Alliance of Independent Agencies

Register your interest for the Indie Intelligence Council

An invite‑only community for indie agencies to collaborate, learn and shape how data, intelligence and AI are applied in modern media planning.

Who should join?

Heads of Data Strategy, Planning & Insight and Innovation, as well as leaders in Marketing Effectiveness, Planning and Digital Activation.

Why join?

Because no single agency has all the answers. This brings together the sharpest minds across independents and the wider ecosystem to openly share, challenge and build what “good” looks like in data and AI, together.

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