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Agency Founder Questionnaire
Please enable JavaScript in your browser to complete this form.
Please enable JavaScript in your browser to complete this form.
-
Step
1
of 5
Section 1: Agency Basics
Your Details
Name
*
First
Last
Email
*
Job Title/Role
*
LinkedIn Profile (URL)
Agency Details
Agency Name:
*
Agency Website:
Agency Address:
*
Address Line 1
Address Line 2
City
State / Province / Region
Postal Code
--- Select country ---
Afghanistan
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antarctica
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia (Plurinational State of)
Bonaire, Saint Eustatius and Saba
Bosnia and Herzegovina
Botswana
Bouvet Island
Brazil
British Indian Ocean Territory
Brunei Darussalam
Bulgaria
Burkina Faso
Burundi
Cabo Verde
Cambodia
Cameroon
Canada
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
Congo
Congo (Democratic Republic of the)
Cook Islands
Costa Rica
Croatia
Cuba
Curaçao
Cyprus
Czech Republic
Côte d'Ivoire
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Eswatini (Kingdom of)
Ethiopia
Falkland Islands (Malvinas)
Faroe Islands
Fiji
Finland
France
French Guiana
French Polynesia
French Southern Territories
Gabon
Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Heard Island and McDonald Islands
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran (Islamic Republic of)
Iraq
Ireland (Republic of)
Isle of Man
Israel
Italy
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
Korea (Democratic People's Republic of)
Korea (Republic of)
Kosovo
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macao
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia (Federated States of)
Moldova (Republic of)
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
North Macedonia (Republic of)
Northern Mariana Islands
Norway
Oman
Pakistan
Palau
Palestine (State of)
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn
Poland
Portugal
Puerto Rico
Qatar
Romania
Russian Federation
Rwanda
Réunion
Saint Barthélemy
Saint Helena, Ascension and Tristan da Cunha
Saint Kitts and Nevis
Saint Lucia
Saint Martin (French part)
Saint Pierre and Miquelon
Saint Vincent and the Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Sint Maarten (Dutch part)
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South Georgia and the South Sandwich Islands
South Sudan
Spain
Sri Lanka
Sudan
Suriname
Svalbard and Jan Mayen
Sweden
Switzerland
Syrian Arab Republic
Taiwan, Republic of China
Tajikistan
Tanzania (United Republic of)
Thailand
Timor-Leste
Togo
Tokelau
Tonga
Trinidad and Tobago
Tunisia
Turkmenistan
Turks and Caicos Islands
Tuvalu
Türkiye
Uganda
Ukraine
United Arab Emirates
United Kingdom of Great Britain and Northern Ireland
United States Minor Outlying Islands
United States of America
Uruguay
Uzbekistan
Vanuatu
Vatican City State
Venezuela (Bolivarian Republic of)
Vietnam
Virgin Islands (British)
Virgin Islands (U.S.)
Wallis and Futuna
Western Sahara
Yemen
Zambia
Zimbabwe
Ã…land Islands
Country
Year Founded (Original formation date, even if rebranded)
What are your agency’s core services? (Please select all that apply)
*
Full service
Creative
Branding
PR & Communications
Media Planning & Buying
Events & Experiential
Digital / Web (web/dev/UX/UI)
Marketing Strategy
Social Media & Digital
Performance/SEO/PPC
Production (photo/video/audio)
Technology/Platforms
Other (please specify):
next core ambition
Single Line Text
How many full-time equivalent (FTE) employees do you currently have?
*
1
2–10
11–50
51–100
101–250
251+
Next
Section 2: Financial Snapshot
What is your approximate annual revenue (most recent year)?
*
< £500k
£500k – £1m
£1m – £2m
£2m+
Prefer not to say
Compared to last year, has your agency’s revenue...
*
Increased
Decreased
Stayed the same
Unsure
Prefer not to say
Compared to last year, has your agency’s profit...
*
Increased
Decreased
Stayed the same
Unsure
Prefer not to say
Next
Section 3: Leadership & Future Outlook
Is your agency still led by the original founder(s)?
*
Yes
No
Partially (some founders still involved)
Not sure
What best describes your ambition for the agency in the next 3–5 years? (Select up to 3)
Grow and retain ownership/leadership
Grow and sell (partial or full exit)
Sell in current form
Maintain size and focus
Wind down / prepare for closure
Merge with another business
Evolve into a new model (e.g. product, SaaS, platform, collective)
Other (please specify)
Single Line Text
Next
Section 4: Support, Training & Community
Do you currently provide formal training, learning or development opportunities to your team?
*
Yes
No
Planning to introduce this
Unsure
Which of the following would be valuable to your agency over the next 12–24 months? (Select all that apply)
Subsidised legal support or a legal helpline
Subsidised or supported insurances - credit/cyber/PI
Presence on a national listing/directory of agencies
Staff or cultural benchmarking
Salary benchmarking
IP/pitch protection for new business
Research to aid decision-making
Peer-to-peer learning/action groups
Access to business mentors or advisors
Strategic planning workshops
Industry roundtables (new biz, pricing, hiring, etc.)
Training or certification for staff
Tickets to relevant conferences
Opportunities to exhibit at industry events
Awards programmes that showcase agency success
Other (please specify)
Single Line Text
Next
Section 5: Strategic Insight
What is the single biggest challenge your agency expects to face in 2025?
*
If the Alliance could help solve one problem for your agency in 2025, what would it be?
*
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