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How are independent agencies really performing in 2025?

The Agency Performance Pulse Report 2025 reveals how  UK independent agencies are navigating growth, profit pressure, AI adoption, and the people challenges shaping the year ahead.


Created by the Alliance of Independent Agencies, in partnership with BAND and Synergist, this year’s Pulse delivers a clear picture of the sector’s health  and the habits of high-performing agencies.

Inside, you’ll discover:

  • Where revenue is growing (and where it’s tightening)

  • How AI is reshaping operations and client expectations

  • The biggest challenges impacting profit and retention

  • The strategies driving success for top-performing agencies

Download the full report and see how your agency compares and what to prioritise for 2026.



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