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Due to popular demand we will be launching a second Diploma in May 2021. 

The Diploma in Integrated Marketing consists of a combination of workshops, assignments, evening events and a challenging and future thinking set brief. The course will give delegates an unparalleled insight into what it takes to be an outstanding agency person of the future. Workshops will be showcasing case studies of the best creative and strategic work from around the globe.

This year brings along new challenges for our Diploma, but we are determined to deliver the same top-quality course, never compromising on the learning experience.  We, of course, do not know what 2021 will bring regarding Covid-19 but ALL workshops will be carried out virtually where it is not possible to deliver face to face.  If/when face to face workshops are allowed, we will offer students the option of attending in person or engaging online, so all delegates can feel confident about their safety but assured they won’t miss out on any learning.

BOOKINGS FOR THE NEXT DIPLOMA ARE NOW OPEN.  REGISTRATION DEADLINE IS  30TH APRIL 2021

Introducing our Tutors

Andrew Reeves
Andrew has over 25 years experience working in the marketing and tech sector, mainly within…
Andrew Reeves
Commercial Awareness
David Harris
I’ve been running creative departments and nurturing creative teams for over 20 years. And I…
David Harris
Amplifying the creative message Breathing life into the strategy
Dominic Bray
Dominic is a partner of Lee & Thompsona nd heads up the firm’s Dispute Resolution…
Dominic Bray
Getting the Legals Right
Fran Longford
Fran spent 15 years in a number of highly regarded agencies including Triangle ( an…
Fran Longford
#DoDifferent Client Servicing Reinventing brand experiences and shopping
Jon Burkhart
Award-winning keynote speaker and content strategist Jon Burkhart is best known for co-authoring Newsjacking: The…
Jon Burkhart
Brand storytelling and influencer strategies
Julian Saunders
Julian Saunders is a strategist, trainer and writer who has had three careers In advertising,…
Julian Saunders
Consumer psychology, effectiveness and using media The power of brands How to be a strategic partner
Tessa Morton
Tessa Morton has been running seminars for the MAAG for 10 years and has worked…
Tessa Morton
The art of presenting
Tiffany St. James
Tiffany St. James
Tiffany’s personal mission is to embed better digital capability. She helps people to understand how…
Tiffany St. James
Social Media
Laura Keates
With over 15 years experience in the industry, Laura worked her way up from Account…
Laura Keates
Reinventing brand experiences and shopping

Who is it for?

  • Account Handlers

  • Planners

  • Creatives

  • Project Managers

Who are early to mid-career agency professionals, up to Account Director level who want to become the agency people of the future.

What will you achieve?

  • Learn how to come up with genuine consumer insights and develop media neutral campaigns.

  • Develop creative work that has real impact on a client’s business.

  • Learn how to work effectively and honestly with clients to foster long-term relationships.

  • Learn how to deliver greater effectiveness against KPI’s.

  • Develop a more entrepreneurial and innovative approach to business problems.

  • Understand the commercial model and deliver great work profitably.

  • Be inspired by the latest and greatest creative work and industry people.

What will it cost?

The cost of the Diploma is £1,750+ VAT for  members and £1,950+ VAT for non-members.

Places will be allocated on a first come first served basis.

Please contact tracey@allindependentagencies.org/ 0207 535 3550  or click the button…

 

Course Format

This is an intensive course consisting of 12 interactive workshops run over a 6-month period. Delegates must attend at least 9 of the 12 sessions in order to pass the Diploma in Integrated Marketing but we do recommend that every effort is made to attend all sessions; particularly as some of the course work will be addressed and worked on after each workshop.

Delegates will be given five assignments that will be marked by the tutors. Assignments will be set to consolidate what they have learnt but also to stretch and challenge the delegates and will test their strategic and creative ability. The delegates will be given 1 hour after the workshop to begin their assignment, ask questions of the tutor and discuss with their peers.

In addition, all delegates must prepare a response to a set brief. The set brief will be a real client brief and delegates will work on this throughout the duration of the course. A set brief will be issued at the launch meeting. Delegates will be able to work in groups on the set brief. The response to the brief will then be presented individually to a panel of industry experts.

Throughout the duration of the course delegates will be invited to GreenJam evening events where they will hear from leading industry figures as well as having the opportunity to network.

Successful candidates will secure a diploma awarded as a “Pass”, “Merit” or “Distinction”.

An Alliance trainer, all of whom have huge amounts of practical industry experience as well as being top-level trainers, will lead each session.

Course Programme

 

 

LAUNCH MEETING

Introducing The Alliance Diploma

WORKSHOP 1

The power of brands (Julian Saunders)

WORKSHOP 2

Consumer psychology, effectiveness and using media (Julian Saunders)

WORKSHOP 3

Breathing life into the strategy (David Harris)

WORKSHOP 4

Social Media Strategy – Objectives to Implementation (Tiffany St.James)

WORKSHOP 5

#DoDifferent Client Servicing (Fran Longford)

WORKSHOP 6

Reinventing brand experiences and shopping (Fran Longford and Laura Keates)

  • HOW TO DEVELOP A SHOPPER MARKETING STRATEGY
  • SHOPPER: IN-STORE/ ONLINE INFLUENCER STRATEGIES
  • HOW INTERACTIVITY IS MAKING PROMOTIONS MORE EXCITING
  • VALUE OF EXPERIENCES IN BRAND BUILDING

WORKSHOP 7

The art of presenting (Tessa Morton)

WORKSHOP 8

Getting the Legals Right (Dominic Bray)

WORKSHOP 9

Brand storytelling and influencer strategies (Jon Burkhart)

WORKSHOP 10

How to be a strategic partner (Julian Saunders)

WORKSHOP 11

Amplifying the creative message (David Harris)

WORKSHOP 12

Commercial Awareness (Andrew Reeves)

Book Now

DIPLOMA IN INTEGRATED MARKETING

£1,750.00£1,950.00 +VAT

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