Beyond the pitch
Building teams where commercial thinking is everyone’s job

Many agencies treat commercial awareness as something that sits with senior people. Juniors and mid-level team members get pulled into pitches but the everyday commercial thinking, spotting opportunities with existing clients, understanding the value of what they deliver, having confident conversations about scope and fees, that’s left to someone else.

So the organic growth that’s sitting within existing client relationships often doesn’t get spotted and agencies can be slower to notice when client revenue is at risk.

The session will cover both the why and the how:

– Why commercial awareness needs to be a team-wide capability, not just a senior-level responsibility
– What actually holds junior and mid-level people back
– Practical ways to build commercial thinking into everyday work, not just pitch preparation
– How commercially aware teams are better at protecting revenue and retaining clients, not just growing it.

Anna Golding our member lead & Business Director at PrettyGreen will be joined by Emma Ewing of Big Fish Training…

Our speaker:

Emma Ewing is an internationally recognised career coach and founder of Big Fish Training, a company that has been helping PR professionals succeed for over two decades. Through her leadership, Emma and her team have equipped thousands of individuals with the skills to excel in their roles, deliver measurable results, and advance in their careers.
Emma’s practical, results-oriented approach helps people at all levels identify actionable steps to achieve better outcomes and, more importantly, leaves them and their teams feeling happier and more engaged at work. She also runs a monthly free webinar, often accompanied by expert guests, which is designed to give people a step-up with their skills.
To get in touch, please go to the Big Fish Training website or find her on LinkedIn here