Direct media partnerships are proven to deliver stronger attention, better brand outcomes and more value per pound spent. So why aren’t more independent agencies doing them at scale?

AVID Collective are hosting an exclusive Ottolenghi breakfast and closed-door, invite-only discussion with Tom Gunter, Co-Founder & Director of New Markets, and Georgia Faure, Head of Market Activation & AI.

Bringing together senior leaders from independent agencies, this intimate breakfast roundtable will unpack one of the biggest operational challenges in modern media planning: if direct partnerships work so well, why are they still so hard to scale?

The conversation will explore the friction points that slow direct partnerships down – from fragmented systems and manual workflows to campaign delivery, reporting and resourcing pressures.

Attendees will hear how other agencies are approaching this challenge in practice, where efficiencies may be lost, and what a smarter, more scalable model could look like.

This is a private, invite-only discussion designed to encourage open conversation, shared experiences and honest insight amongst peers over breakfast from Ottolenghi.

Discussion themes include:

• The current reality of running direct partnerships inside indie agencies
• Where time, margin and momentum are lost in the process
• What agencies are doing today that’s working
• What a better future model needs to look like

A senior room, honest conversation, valuable peer insight and breakfast provided.