Prompted by the alarming conclusions of the Forrester Report (Agencies that master these conditions will build sustainable economic models; those that resist will struggle) at the end of 2023 in relation to the agency business model we started to explore different business models agencies could adopt.

This was brilliantly supported by Caroline Johnson of the Agency Business Model Company who with Nick Baker of Stick & Twist showed us how together they moved the agency from selling by time to selling on value.

At the CEO Summit on 16th July we are very pleased to welcome David Meikle, author of How to Buy a Gorilla, who is also expert in the strategies and practices of marketing procurement and works with client businesses in selecting new agencies.

David, whilst sharing many of Caroline’s views as to the need to urgently change the agency business model, brings a different & valuable perspective, as he sees the issues through the eyes of the client.

Please join us in the discussion as to how agencies must adapt their business models and avoid sleepwalking into even greater struggles.