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wed11sep5:00 pmwed6:00 pm5:00 pm - 6:00 pm In The Hotseat with Guy Parker: CEO Advertising Standards Authority (ASA)

Event Details

For the first time since 2014 advertising is no longer the least trusted industry (Energy & Banking are fighting for that position).

This improvement in the public’s greater trust in advertising can for a large part be down to the work of the Advertising Standards Authority (ASA).

We are delighted to welcome the ASA’s CEO Guy Parker as our guest In The HotSeat. Guy is responsible for executing the ASA’s strategy – AI-assisted, collective ad regulation & oversees all functions of the ASA system.

We will explore with Guy;

  1. The background to the ASA and its challenges with growth of AI
  2. A world without cookies
  3. Keeping on line advertising safe in a world without borders.
  4. Examples of ASA adjudications that reflects changes in society (ie Calvin Klein FKA Twig ad & Persil greenwashing claims etc).

All this and it’ll be a chance to get to know the person that is leading the team that is keeping our industry legal, decent, honest & truthful.

Guy Parker | ASA Chief Executive

Guy is Chief Executive of the ASA, the UK regulator of ads in all media. Responsible for executing the ASA’s strategy – AI-assisted, collective ad regulation – he oversees all functions of the ASA system.

He’s also President of the International Council for Advertising Self-Regulation, the global platform for advertising self-regulation, a Board member of the Fundraising Regulator and a member of its Standards Committee, responsible for the Code of Fundraising Practice.

From 2013 to 2016, Guy chaired the European Advertising Standards Alliance, the single authoritative voice on advertising self-regulation comprising national advertising standards bodies and organisations representing the advertising and media industries in Europe. He remains a Board and Executive Committee member.

Guy is currently a member of the UK Government’s Online Advertising Taskforce and its Consumer Protection Partnership Strategic Group.

Married with three children, he lives in North London.


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