Cracking the Customer Code: Where Psychology Meets Strategy – Strategy & Planning Action Group

Key Topics:

• The unseen triggers that influence customers’ brand choices
• The role of psychology in shaping effective strategy
• Turning behavioural insights into creative gold
• Winning stakeholder hearts and minds through strategic thinking

About the Strategy & Planning Action Group

A chance for anybody in membership with a role in strategy and planning to form a community. If you’re a planner, strategy director or similar and could benefit from peer to peer interaction within your speciality then please come along.