Green Jam: How to Keep the Client Fire Alive 🔥

Client relationships don’t usually fail with a bang – they fade when trust, momentum and clarity slip.

Our first Green Jam of the year is all about how agencies keep clients engaged, confident and committed for the long term, without over-promising, burning out, or losing the spark.

Designed especially for early-career agency teams, this is a practical, honest session focused on what really makes client relationships stick.

Expect straight-talk, real examples and shared learning, plus the chance to connect with peers facing the same day-to-day challenges.

Who You’ll Hear From

A mix of agency, intermediary and client-side voices, sharing both sides of the relationship:

Dominic Glenn, Managing Partner, Ingenuity+
Bringing the intermediary perspective, working closely with both brands and agencies to help build strong partnerships and support agencies in winning and retaining clients.

Henry Rubenstein, Senior Account Director & Head of Construction PR, Think Tank
Sharing frontline insight into managing expectations, relationships and delivery in day-to-day agency life.

Jemma Townsend, Marketing Director, ASK Italian (ex-ALDI)
Offering a client-side perspective on what keeps agencies trusted, valued and retained.

Ria Campbell, Account Director, Umbrella
Bringing an agency-side, future leader perspective on managing client relationships as an Account Director & building confidence and credibility early in your career.

Please note attendance/sign in to this session contributes 1 hour (1 point) towards CPD points for Alliance of Independent Agencies Members