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wed08oct9:30 am10:30 am9:30 am - 10:30 am Nature isn’t a nice-to-have: It’s your agency’s creative advantage - Sustainability Action Group

Event Details

In the fast-paced world of agency work, time spent in nature often gets deprioritised, seen as indulgent rather than essential. But research consistently shows that exposure to nature increases cognitive flexibility, improves focus, and enhances creative ideation and problem-solving.

This talk explores how agency leaders can strategically integrate nature into the early stages of the creative process and how to position that time as a valuable, billable part of the workflow, not a distraction from it.

We’ll cover practical approaches, mindset shifts, and examples of organisation’s using nature to fuel originality, and leave with tools to help make it part of your team’s culture and client offer.

About our speaker:

Charlotte Horler is the founder of Nula and a certified Nature Connection Specialist. Over the past 12 years, her education and career has blended psychology, behavioural science and sustainability. She’s worked with global retailers such as Boots and ASOS, impact-led creative agencies, and pioneering founders to shift the way we feel about sustainability and embed best practices across the workforce. Charlotte moved back to the UK after living in a forest protection site in south-east Kenya for three and a half years. It was this sudden disconnection from nature and the impact it had on her mental health that sparked the idea for Nula as it is today.

Join us online on 8th October.



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