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thu20jun2:00 pmthu5:00 pm2:00 pm - 5:00 pm SEMINAR 4 - Building Fruitful Relationships with Senior Clients (LIVE)

Event Details




Day to day contact with clients can be different from more infrequent contact with senior managers on the client side. It can require a different mindset and ways of communicating.

As a senior manager you will also have deal with the inevitable problems that can arise – such as mistakes and relationship problems with the team. How you deal with these can be critical moments of truth. Solve them well and it can build trust and business.


Exclusively for the Alliance Julian Saunders has conducted interviews with senior clients. The clues to success are empathy and understanding of the pressures that senior client face. We also cover the critical moments of truth in relationships and problem solving

The session will be highly interactive in which shared experiences are discussed and personal strategies developed


Strategies and techniques for building fruitful relationships with senior clients

Identifying problems and problem-solving techniques

About the trainer

Julian Saunders was CEO of red cell advertising – a WPP agency- for four years. Key clients were Bank of Scotland, Alfa Romeo and Visit Wales

He was also Head of Strategy at McCann-Erickson at a time when it was the largest agency in the UK with clients such as Microsoft, Coca Cola, Nestle and Unilever

More recently he worked at Google where his job was to interact with client teams so that they could better understand and use Google owned platforms.

He has developed and run a number of training courses for the Alliance.

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