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thu06jun9:30 amthu12:30 pm9:30 am - 12:30 pm SEMINAR 3 - How to Build an Agency New Business Culture (VIRTUAL)

Event Details




The most successful New Business winning Agencies have a common trait: they’ve made new business everyone’s business, creating a culture where everyone is engaged in the pursuit of spotting and winning new clients as well as growing existing clients.

This module will empower Future Agency Leaders to instil a new business culture throughout their Agency, leading to a significantly fuller pipeline and additional revenue to the agency.


  • The evolving New Business Landscape
  • Creating the right mindset for growth with your agency
  • The Agency proposition and your Ideal Clients
  • How to spot, create and nuture opportunities
  • Instilling these skills throughout the agency
  • Momentum & tracking of results including incentives


  • An entrepreneurial new business culture instilled within your agency
  • A chance for the team to work on new and interesting projects
  • New skills shared with all
  • Increased revenue & profit

About the Trainer

Camilla’s specialism lies in agency business development. She spent 14 years working within agencies – spotting, creating and developing opportunities and briefs, writing and delivering marketing strategies whilst also ensuring a strong conversion rate through the process.

Identifying a need to support agencies with new business growth, she launched jfdi in 2004.  The company has now worked with over 800 agencies from the large to the small, across every discipline.

She is passionate about growing business, for both jfdi client agencies and jfdi itself – creating internal new business machines which overtime have a life of their own. Along with cultivating entrepreneurial cultures within agencies, where everyone needs to play their part in driving new business growth.

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