For independent agencies, performance, transparency, and efficiency are non-negotiable, especially as client expectations rise and margins tighten.

In this 45-minute webinar, IAS and a leading UK independent agency will share real-world learnings and practical optimisation tips on turning media quality signals into day-to-day performance levers. The session will open with a knowledge-sharing segment led by IAS, exploring how moving beyond verification and transforming measurement into action helps ensure media works harder, smarter, and faster without adding complexity to already lean teams.

The second half will feature a live Q&A with a UK independent agency, offering an open discussion on what’s working in practice, lessons learned, and how media quality signals are being applied to drive measurable campaign impact.

By applying signals across fraud, brand suitability, viewability, attention, and context, agencies can more easily identify what’s holding performance back, redirect spend toward higher-quality environments, and deliver clearer, more confident optimisation stories to clients, resulting in reduced waste, stronger outcomes, and demonstrable ROI.

Please note sign in to this session contributes 1 hour (1 point) towards CPD points for Alliance of Media Independents Members