UK independent agencies are under increasing pressure to deliver stronger results with tighter margins and rising client expectations.

At the same time, more channels, more signals, and more AI-generated content are flooding the ecosystem, making it harder than ever to know what’s actually driving performance.

This webinar will help you cut through that noise.

Join IAS and Republic of Media to pinpoint what’s helping and hurting your campaigns across programmatic, social, video, and CTV.

IAS will show how to move beyond passive measurement and use AI-powered insights to clearly identify what’s driving performance and what’s holding it back.

Republic of Media will then join for a candid Q&A, sharing how these signals are applied in real planning and optimisation to deliver measurable client impact.

What you’ll learn

• Which signals actually influence campaign performance

• How to reduce wasted spend and avoid low-quality environments

• How to turn verification data into clear, practical optimisation actions

• How Republic of Media is using media quality insights to drive stronger ROI

If you want clearer decisions, stronger performance, and more confidence in your media spend, this session is well worth your time.

Please note sign in to this session contributes 1 hour (1 point) towards CPD points for Alliance of Media Independents Members