Join a Q&A session that will be led by our Group Lead – Andrew Reeves, Fractional CFO – who will be joined by a panel of Finance Leaders and advisors.

They will provide answers to the following questions and more besides. You can join face-to face (limited space – first come first served) or remotely.

– What are the fundamental financial pillars in an independent agency?

– How is the success of the function measured?

– How does a CEO critically appraise if it is working or not?

Our Panellists:

Greg Broadbent – ACA, Partner at VisionFR

Greg was born in Leeds and moved from Yorkshire to London to do a Mechanical Engineering degree at Queen Mary College, London University, thinking he might be down south for maybe 5 years or so – he’s still here!

He qualified as a Chartered Accountant with Deloitte after which he moved into various Finance Director roles in the marketing/creative services sector, most notably with Lexis PR. He spent 15 years with Lexis being part of its MBO and onward sale to Next15 Group plc before supporting VisionFR’s fractional FD consultancy offer. He joined the Board of healthcare marketing agency, Pegasus, as it became one of the country’s leading healthcare marcomms agencies and subsequently sold to UDG Healthcare plc.

In 2018, Greg joined Deborah Broadbent ACA, his wife and founder of the business, at VisionFR where they help SMEs in the marcomms sector hire finance, HR & operations talent.

Shelley Watkin – Client Finance Director at Redfin | Chief Financial Officer

Shelley is a qualified Chartered Accountant with 20+ years of experience in the marketing services sector. During her 5+ years at Redfin, she served as Client Finance Director offering invaluable insights into strategic and commercial matters. Shelley has also assumed the role of Finance Director for various creative agencies, guiding them through successful sales processes.